As always, a very good research report from the guys and girls at McKinsey. Some highlights for us in the experience sector:
- Younger generations are more willing than other generations to devote signifcant spending toward travel experiences.
- Experiences are increasingly important to travelers, but the segment remains a highly fragmented space.
- Cross-sell exclusive experiences – for uptake rates to become significant, the partnership needs to add value beyond mere cross-selling.
Read full report here!