The era of the “fly and flop” vacation is fading. Consumers want more immersive and active experiences – and less of the lounging. Readers want to understand the unique offerings of a destination, not just the hotel.

● Focus on the whole destination, not just your hotel
● OR if you are a destination, delve deeper into showcasing local experiences, unknown regions, and authentic cultural highlights that go beyond the usual tourist spots.
● Include adventure and immersive experience elements

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