As always, a very good research report from the guys and girls at McKinsey. Some highlights for us in the experience sector: Younger generations are

Very extensive travel trend report covering the usual suspects and some unusual: Overcrowding, New Frontiers, Overland Expeditions, Transformational Holidays, Luxury, Cool-Cationing, Event Tourism, Reconnect with

The latest Arival report is the largest ever, based on over 7,000 replies. This study helps us identify key trends in tour and experience products,

This report from Travelport is a few years old, but still very relevant. Read full report here!

Whether or not they are the origin of trip planning, travel experiences are clearly worthy of attention. Spending on travel experiences has increased by one-third since

One of the most powerful trends arising from the pandemic is consumers’ desire to prioritize spending on experiences versus things, with travel topping the list.