Viceroy Bets on Experiences in Overhaul of Luxury Hotel Brand
“Today’s luxury needs to instead be about the destination — coming back from an experience and saying, ‘These are the amazing locally immersive things that I did.’” Viceroy Hotels and Resorts joins the bandwagon, focusing on unique local experiences. Toristy is the official supplier of unique experiences for Mastercard Priceless and brands such as American […]
From Gamblers to Makers: How entrepreneurship in travel has evolved over two decades
Interesting thoughts on how entrepreneurs in travel have evolved from Chris Hemmeter at Thayer Ventures and Ethan Lin at Klook visiting Web In Travel! “We went from gamblers to promoters to makers,” Hemmeter said. “The entrepreneurs that I see now are truly makers. They’re building stuff. They have insights into really unique problems that haven’t […]
Viator’s revenue surpasses brand Tripadvisor for first time in Q3
Good bost for our industry from Matt Goldberg of Tripadvisor: “This is one of the most exciting opportunities in travel given the … tailwinds, low online penetration and the growing recognition of experiences as the most meaningful and important part of travel. This positions experiences to grow faster than the travel industry as a whole […]
The state of tourism and hospitality 2024
As always, a very good research report from the guys and girls at McKinsey. Some highlights for us in the experience sector: Younger generations are more willing than other generations to devote signifcant spending toward travel experiences. Experiences are increasingly important to travelers, but the segment remains a highly fragmented space. Cross-sell exclusive experiences – […]
Lemongrass Annual Travel Trend Report
Very extensive travel trend report covering the usual suspects and some unusual: Overcrowding, New Frontiers, Overland Expeditions, Transformational Holidays, Luxury, Cool-Cationing, Event Tourism, Reconnect with Nature, Sustainability, Medical Tourism, Agritourism, Last Minute, Micro & Macro Travel, Destination Dupes, Tofu (!) Tourism, City Design & Neurodiverse (!) Travel. Read full report here!
The State of Experiences – Oct 2024
The latest Arival report is the largest ever, based on over 7,000 replies. This study helps us identify key trends in tour and experience products, sales, distribution, technology, marketing, and more. Access report here!
How can OTAs maximize conversions throughout the customer journey
This report from Travelport is a few years old, but still very relevant. Read full report here!
Experiences Anchor The Modern Travel Booking Process
Whether or not they are the origin of trip planning, travel experiences are clearly worthy of attention. Spending on travel experiences has increased by one-third since 2019, outpacing growth in the consumer goods space by 8 percentage points. And according to a research report by Skift and McKinsey, the travel experience market represents a $1 trillion opportunity […]
The experience economy: still surging
One of the most powerful trends arising from the pandemic is consumers’ desire to prioritize spending on experiences versus things, with travel topping the list. Recent findings from Mastercard’s SpendingPulse Destinations showed that expenditures on experiences and nightlife totaled 12% of global tourism sales in the first quarter of this year, the highest value in […]
Europe’s experience economy set to spring forward
Some more interesting stuff from our friends at Mastercard Priceless, I’ll let you read it yourselves! Download here!