Experiences Anchor The Modern Travel Booking Process
Whether or not they are the origin of trip planning, travel experiences are clearly worthy of attention. Spending on travel experiences has increased by one-third since 2019, outpacing growth in the consumer goods space by 8 percentage points. And according to a research report by Skift and McKinsey, the travel experience market represents a $1 trillion opportunity […]
The experience economy: still surging
One of the most powerful trends arising from the pandemic is consumers’ desire to prioritize spending on experiences versus things, with travel topping the list. Recent findings from Mastercard’s SpendingPulse Destinations showed that expenditures on experiences and nightlife totaled 12% of global tourism sales in the first quarter of this year, the highest value in […]
Europe’s experience economy set to spring forward
Some more interesting stuff from our friends at Mastercard Priceless, I’ll let you read it yourselves! Download here!
Good growth for experiences
Since 2019 travel experiences have grown with 33%, whereas experience OTAs have grown with an amazing 188%, making it the fastest growing travel vertical. Read the full report from GYG here.
30 Hotel Technology Trends Shaping the Future of Hospitality
A report by Hilton highlights how almost half of all hotel guests (49%) actively look for immersive experiences in local cultures while traveling. This trend gives hoteliers the chance to create partnerships with local businesses, which unlocks upsell and affiliate marketing opportunities. But, a and end-end system is still needed to manage all of this. Toristy is […]
The Evolving Role of Experiences in Travel
The global marketplace for travel experiences offers a more than $1 trillion opportunity. Younger generations, in particular, demonstrate an eagerness to splurge on experiences, suggesting the sector will continue to expand. Yet nearly half of the business of experiences is still transacted offline. As experience booking goes digital, there will be considerable share to be […]